The revised site is designed to better performance. As a result, the first thing to do is to use SEO to think of the new Web site to the new form. Different from the Web site has never been the case, the new site during the construction, it is necessary to consider maintaining the original site that is ranked, in particular, a number of important keywords ranking.
How to minimize risk?
First, first of all to determine which of the old pages in the search engine to gain a good ranking. However, these pages that rank well in the new Web site in their name and content of as little as possible to change or extension of use.
Second, try not to change the structure of the original site and page name. Of course, if the original structure and content not suitable for search engines, is the first time need to be changed. The original reservation on the search engine to adapt the structure, even if the page to show the form and content after the change, the search engine can be as “same way” to find web pages, quickly re-recorded and the replacement of the original memory. The shortest course of the transition, the most open. The author of a telecommunications site after this update, there are hardly feel the vibration. On the contrary, not only retained the old place, and the new ranking was a substantial increase.
Third, the new site after the publication of the first paragraph of the time inside, to retain the old structure and content of the site, do not delete immediately. In the original site of the old, the establishment of appropriate links to a new page guide to the new search engine. If some of the original page has been abandoned, it is necessary to immediately produce 404 pages a search engine to avoid a vacuum encountered. Important pages, as if the design had to abandon the need to require the use of 301 permanent shift to a new page.
Fourth, the best approach is to use the Google site map XML to tell you the Google Web site has been updated. This will “remind” Google’s Web site, I changed to shorten the transitional period.
Fifth, you need to know that when you are inside the addition of many new Web site content, or change the structure of the site is a jungle, the search engine may take more time to analyze your Web site. Search you need to assess the content and the original content of the link between the old and the link between the relevance, and so many new topics such as what kind of contribution and impact.
Sixth, the last approach is to consider the use of competitive ranking (PPC) to make up for the loss of traffic during the transition period. Your budget can help you maintain the best two months of advertising. Not to compete and your brand name and the words, for these countries in terms of your new site is the most re-ranking.